Wirral Webs

Size Guide

Find your perfect fit across every brand we carry — trainers, activewear & more.

Units:

Find my size:

Nike Air Max 95

The AM95 runs true to size for most. If you're between sizes, we recommend sizing up half a size for comfort.

True to size

📏 Measure foot length in the evening — feet swell slightly throughout the day.

🧦 Measure wearing the socks you'll use with the shoe.

↔️ Allow ~1cm of space between your longest toe and the end of the shoe.

Men's Sizing

UK	EU	US Men's	CM	Inches
6	39	7	24.5	9.6"
6.5	40	7.5	25	9.8"
7	40.5	8	25.5	10.0"
7.5	41	8.5	26	10.2"
8	42	9	26.5	10.4"
8.5	42.5	9.5	27	10.6"
9	43	10	27.5	10.8"
9.5	44	10.5	28	11.0"
10	44.5	11	28.5	11.2"
10.5	45	11.5	29	11.4"
11	45.5	12	29.5	11.6"
12	47	13	30.5	12.0"

Women's Sizing

UK	EU	US Women's	CM	Inches
3	35.5	5.5	22	8.7"
3.5	36	6	22.5	8.9"
4	36.5	6.5	23	9.1"
4.5	37.5	7	23.5	9.3"
5	38	7.5	24	9.4"
5.5	38.5	8	24.5	9.6"
6	39	8.5	25	9.8"
6.5	40	9	25.5	10.0"
7	40.5	9.5	26	10.2"
7.5	41	10	26.5	10.4"
8	42	10.5	27	10.6"

Nike Activewear

Nike apparel is generally true to size. For a relaxed fit, size up. Dri-FIT and compression pieces are designed to fit close to the body.

True to size

Men's Tops & T-Shirts

Size	Chest (cm)	Chest (in)	Waist (cm)	Height (cm)
XS	81–86	32–34"	71–76	163–168
S	86–91	34–36"	76–81	168–173
M	91–96	36–38"	81–86	173–178
L	96–101	38–40"	86–91	178–183
XL	101–111	40–44"	91–101	183–188
2XL	111–121	44–48"	101–111	188–193
3XL	121–131	48–52"	111–121	193+

Men's Shorts & Joggers

Size	Waist (cm)	Waist (in)	Hip (cm)	Inseam (cm)
XS	71–74	28–29"	86–89	76
S	74–79	29–31"	89–94	78
M	79–84	31–33"	94–99	80
L	84–89	33–35"	99–104	82
XL	89–96	35–38"	104–111	84
2XL	96–104	38–41"	111–119	84
3XL	104–114	41–45"	119–129	84

Men's Jackets & Hoodies

Size	Chest (cm)	Chest (in)	Sleeve (cm)	Length (cm)
XS	83–88	33–35"	79	67
S	88–93	35–37"	81	69
M	93–98	37–39"	83	71
L	98–108	39–43"	85	73
XL	108–118	43–47"	87	75
2XL	118–128	47–50"	88	77

Women's Apparel

Size	UK Dress	Chest (cm)	Waist (cm)	Hip (cm)
XS	6–8	79–84	62–67	86–91
S	8–10	84–89	67–72	91–96
M	10–12	89–94	72–77	96–101
L	12–14	94–99	77–82	101–106
XL	14–16	99–109	82–92	106–116
2XL	16–18	109–119	92–102	116–126

On Running

On shoes generally run true to size. Cloudflow and Cloud models have a slightly narrow fit — wide-footed runners should consider sizing up half a size.

Slightly narrow

⚡ On's CloudTec® sole requires a snug heel — your heel should not slip when walking.

🦶 Wide feet? Consider the Cloud 5 Wide or Cloudmonster for a more generous toe box.

Men's Sizing

UK	EU	US Men's	CM
6	39	7	24.5
6.5	40	7.5	25
7	40.5	8	25.5
7.5	41	8.5	26
8	42	9	26.5
8.5	42.5	9.5	27
9	43	10	27.5
9.5	44	10.5	28
10	44.5	11	28.5
10.5	45	11.5	29
11	46	12	29.5
12	47	13	30.5

Women's Sizing

UK	EU	US Women's	CM
3	35.5	5.5	22.5
4	36.5	6.5	23
4.5	37	7	23.5
5	38	7.5	24
5.5	38.5	8	24.5
6	39	8.5	25
6.5	40	9	25.5
7	40.5	9.5	26
7.5	41	10	26.5
8	42	10.5	27

New Balance

New Balance offers multiple width fittings — D (Standard), 2E (Wide), 4E (Extra Wide). Most UK stock is D width.

Wide options available

📐 NB 574, 990, 1080 all fit true to size in D width for most people.

🏃 Running models (Fresh Foam, FuelCell) may feel snugger — consider half a size up for longer runs.

Men's Sizing — D Width (Standard)

UK	EU	US Men's	CM	Width D (cm)
6	39	6.5	24	9.1
6.5	40	7	24.5	9.3
7	40.5	7.5	25	9.4
7.5	41	8	25.5	9.6
8	42	8.5	26	9.7
8.5	42.5	9	26.5	9.9
9	43	9.5	27	10.0
9.5	44	10	27.5	10.2
10	44.5	10.5	28	10.3
10.5	45	11	28.5	10.5
11	45.5	11.5	29	10.6
12	47	12.5	30	10.9

Women's Sizing — B Width (Standard)

UK	EU	US Women's	CM
3	35.5	5	21.6
3.5	36	5.5	22
4	36.5	6	22.5
4.5	37	6.5	23
5	37.5	7	23.5
5.5	38	7.5	24
6	39	8	24.5
6.5	40	8.5	25
7	40.5	9	25.5
7.5	41	9.5	26
8	42	10	26.5

Under Armour

Under Armour footwear runs half a size small. Compression apparel fits one size smaller — size up for a standard or relaxed fit.

Size up recommended

Men's Footwear — size up ½ from usual

UK	EU	US Men's	CM
6	39	7	24.5
6.5	40	7.5	25
7	40.5	8	25.5
7.5	41	8.5	26
8	42	9	26.5
8.5	42.5	9.5	27
9	43	10	27.5
9.5	44	10.5	28
10	44.5	11	28.5
10.5	45	11.5	29
11	46	12	29.5

Men's Apparel

Size	Chest (cm)	Chest (in)	Waist (cm)	Hip (cm)
XS	81–86	32–34"	71–76	84–89
S	86–91	34–36"	76–81	89–94
M	91–97	36–38"	81–86	94–99
L	97–102	38–40"	86–91	99–104
XL	102–112	40–44"	91–101	104–114
2XL	112–122	44–48"	101–111	114–124
3XL	122–132	48–52"	111–121	124–134

Women's Apparel

Size	UK Dress	Chest (cm)	Waist (cm)	Hip (cm)
XS	6–8	78–83	61–66	84–89
S	8–10	83–88	66–71	89–94
M	10–12	88–93	71–76	94–99
L	12–14	93–98	76–81	99–104
XL	14–16	98–108	81–91	104–114
2XL	16–18	108–118	91–101	114–124

Adidas

Adidas footwear typically runs true to size. Some models (Ultraboost, NMD) run slightly narrow. Apparel is true to European sizing.

True to size

Men's Footwear

UK	EU	US Men's	CM	Inches
5.5	38.5	6	23.5	9.3"
6	39	6.5	24	9.4"
6.5	40	7	24.5	9.6"
7	40.5	7.5	25	9.8"
7.5	41	8	25.5	10.0"
8	42	8.5	26	10.2"
8.5	42.5	9	26.5	10.4"
9	43	9.5	27	10.6"
9.5	44	10	27.5	10.8"
10	44.5	10.5	28	11.0"
10.5	45	11	28.5	11.2"
11	46	11.5	29	11.4"
12	47	12.5	30	11.8"

Women's Footwear

UK	EU	US Women's	CM
3	35.5	5	21.5
3.5	36	5.5	22
4	36.5	6	22.5
4.5	37	6.5	23
5	37.5	7	23.5
5.5	38	7.5	24
6	39	8	24.5
6.5	40	8.5	25
7	40.5	9	25.5
7.5	41	9.5	26
8	42	10	26.5

Men's Apparel

Size	Chest (cm)	Chest (in)	Waist (cm)
XS	79–84	31–33"	69–74
S	84–89	33–35"	74–79
M	89–94	35–37"	79–84
L	94–99	37–39"	84–89
XL	99–109	39–43"	89–99
2XL	109–119	43–47"	99–109
3XL	119–129	47–51"	109–119

Women's Apparel

Size	UK Dress	Chest (cm)	Waist (cm)	Hip (cm)
XS	6	74–80	57–63	82–88
S	8–10	80–86	63–69	88–94
M	10–12	86–92	69–75	94–100
L	12–14	92–98	75–81	100–106
XL	14–16	98–108	81–91	106–116
2XL	16–18	108–118	91–101	116–126

How to measure yourself

Foot Length

Stand on paper with your heel against a wall. Mark the end of your longest toe. Measure wall to mark in cm.

Chest

Measure around the fullest part of your chest. Keep the tape horizontal and allow 2 fingers of slack.

Waist

Measure at your natural waistline — the narrowest part of your torso, just above the belly button.

Hip

Stand feet together and measure around the fullest part of your hips, about 20cm below your waist.

Still unsure about your size?

Our team at Wirral Webs are sneakerheads and brand experts — we'll get you into the right size, every time.

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Size Guide

Nike Air Max 95

Men's Sizing

Women's Sizing

Nike Activewear

Men's Tops & T-Shirts

Men's Shorts & Joggers

Men's Jackets & Hoodies

Women's Apparel

On Running

Men's Sizing

Women's Sizing

New Balance

Men's Sizing — D Width (Standard)

Women's Sizing — B Width (Standard)

Under Armour

Men's Footwear — size up ½ from usual

Men's Apparel

Women's Apparel

Adidas

Men's Footwear

Women's Footwear

Men's Apparel

Women's Apparel

How to measure yourself

Foot Length

Chest

Waist

Hip

Still unsure about your size?